India Job Offers

JOB PROFILEMarketing executives develop and oversee marketing campaigns to promote international conferences. The role of a marketing executive can encompass creative, analytical, digital, commercial and administrative responsibilities. Executives are likely to work closely with other employees in areas such as advertising, data research, market research, conference production. The role broadly includes planning, organising events, sponsorship, advertising, public relations and research.

JOB REQUIREMENTS

• Conduct detailed research on latest topics for potential conferences/events
• Assist conference production team in the conference feasibility study
• Identify potential vendors (30-40) who can sponsor the show
• Conduct marketing analysis, pricing, promotion, business case of each conference
• Identify most suitable dates and best locations for this conference
• Give guidelines to our Data research team to find most relevant leads
• Plan and execute email Marketing Campaign to attract speakers, sponsors, and exhibitors at the conferences
• Create Media Partnerships (8-10) with dedicated news websites, trade associations through barter agreements
• Coordinate with in-house graphic designer to send banners to media partners for event promotion
• Validate the data obtained from the Data Research Team and ensure good data has been identified for each conference
• Liaison with producer to get their speaker topics to be added on the website and conference PDF agenda
• Coordinate with sponsors to get their logo, speaker’s details etc. on the website, email campaigns and agenda
• Coordinate with the website designer to constantly update each event website and test them from time to time to check for any errors
• Coordinate with graphic designer to prepare content for the emailer’s campaign
• After the event adding all the speaker presentations on the conference websites in PDF format
• Coordinate with delegate team to send emails to all delegates with link to download the speaker presentations
• Promote the event on social media (LinkedIn/Twitter) to create a buzz
• Any other marketing activity as may be necessary to promote the show

QUALIFICATIONS

• Master’s in marketing or related discipline
• 1-3+ years of related marketing experience, ideally in event marketing, demand generation, or client acquisition
• Marketing or communications background degree and further relevant qualifications
• Highly organized with an ability to manage resources, budgets.

SKILLS REQUIRED

• Strong communication skills – written and oral
• Confident with a dynamic personality.
• Ability to organise and prioritise own workload
• Capacity to manage multiple projects simultaneously
• Highly organized and proficient at managing multiple projects at a time
• Ability to find imaginative and practical solutions and make well-considered decisions
• Excellent interpersonal skills (ability to communicate with diverse audiences)
• Flexible approach

KEY COMPETENCY

• Good Communicator
• Multitasker
• Reliable/good at hitting deadlines
• Ability to lead and motivate a team
• Good with budgets
• Business awareness
• Team Player
• Adaptability

JOB ROLEA fascinating blend of research, planning, people skills and intuitive management, Conference Producers are professionals that take ultimate responsibility for the success of events by making sure the intellectual content is right. Conference Producers identify topics for a conference through in-depth market research to write and produce a commercially viable conference programme that will offer networking and knowledge transfer opportunities for paying delegates, sponsors and speakers. Conference Producers are responsible for their conference from inception to delivery. This includes working with all internal teams (sales, marketing and operations) to insure the success of the event.

JOB RESPONSIBILITY

• Research, organize and evaluate financial markets to determine topics for agenda construction and develop leads for speaker acquisition
• To communicate by phone and email with key industry figures to determine the validity of proposed topic, sub-themes, timing and location
• To research and analyse the feasibility of developing potential conference topics into viable events
• Providing marketing and sales teams with highlights, briefs, sponsorship targets, and other information required to ensure event success.
• Ensuring an enjoyable experience for attendees/delegates and speakers alike
• Identifying, inviting and confirming appropriate speakers for conferences;
• Providing post-show analysis and feedback to inform future editions
• Managing speaker communication, obtaining required materials, and performing database management for speaker/session tracking and display on the website
• To write the conference programme, invite speakers; liaise with speakers to ensure attendance, organise or assist in the organising of the event, as the case may be and to attend to all matters relating to and/or ancillary to the successful conducting of the event
• In liaison with the Communications and Marketing Divisions, support the marketing of sponsorship opportunities for events and supervising the work of sales and marketing people
• Liaising with speakers throughout the conference production cycle
• Conducting ongoing research within an assigned area to further your industry knowledge and develop potential new conference ideas
• Working with and supporting a cross-functional team on an ongoing basis to ensure successful marketing and sponsorship of conferences

QUALIFICATIONS

• Bachelor’s Degree or equivalent.
• 3+ years of experience as a conference producer or in a similar role involved with live content development and production.
• Demonstrated ability to write marketable session descriptions and agendas (copywriting)
• Excellent written and oral communications skills
• Ability to use an international network of contacts for business purposes
• Relevant communications and Web experience
• Strong work ethic and attention to quality and detail
• Ability to solve problems and successfully engage with appropriate technical and internal resources
• Ability to juggle multiple projects through highly effective organisational skills
• Ability to make sound decisions quickly and efficiently

SKILLS REQUIRED

• Ability to analyse, develop, and maintain efficient and accurate work flow and administrative processes
• Ability to provide high level of accurate, efficient and timely results and services to staff, Directors, and Clients
• Ability to work well under pressure, meet tight deadlines and work on multiple projects simultaneously
• Exhibits familiarity with industry standards.
• Ability to foster a cooperative work environment, be a collaborative team player and maintain a positive attitude
• Proven ability to be resourceful and detail-oriented
• Exhibits strong problem-solving skills

KEY COMPETENCY

• Good copywriting skills
• Excellent interpersonal skills
• Organisational skills
• Multitasker
• Attention to detail

JOB RESPONSIBILITY

• Research to identify key decision makers within different industries and countries
• Lead sourcing and pitching on the phone to effectively attract delegates to our events
• Reach out to potential delegates through telephone to attend our conferences
• Meet the target of 70-80 calls per day, 15 pitched potential clients per day
• Complete approx. 3.30 hrs call time per day
• Build a good sales pipeline every week (5-6 good decisions per week)
• Achieve 4-5 closures per month
• Develop and manage your own network of contacts
• Contact old and new clients, as well as follow-up on brochure requests or other enquires forwarded by the marketing department
• Use the event’s description, and benefits to develop efficient pitching strategies
• Build strong, profitable business relationships and ensure sales targets achievement
• Enjoys talking to clients and delivering a high volume of telephone activity
• Ability to pick up knowledge of markets and adapt to different conferences
• Consistently make a good first impression when calling leads

QUALIFICATIONS

• 1-2 years of proven experience as telesales representative or other sales/customer service roles
• Relevant graduate diploma or an equivalent of it ( Level 6)
• Proven track record of successfully meeting sales quota preferably over the phone
• Good knowledge of relevant computer programs and telephone systems
• Ability to learn about the particular industry and describe/explain them to prospects
• Outstanding negotiation skills with the ability to resolve issues and address complaints

SKILLS REQUIRED

• Ability to stay professional and focused in stressful situations
• Must be persuasive and highly motivated to make sales
• Excellent & Fluent in English is essential
• Business acumen and drive to succeed
• Basic IT literacy in MS Excel, Word, email and internet
• Good attention to detail and organizational
• Excellent communication and interpersonal skills
• Clear, confident speaking voice and a friendly rapport with customers.
• Personable and friendly tone of voice
• Excellent telephone etiquette
• Ability to work in a multi-cultural environment
• Cool-tempered and able to handle rejection

KEY COMPETENCY

• Problem solving ability
• Time management
• Flexible and open
• Team player
• Multitasking
• Prioritising
• Creative